About Chroma

Chroma is a quality fine art, decorative and educational paint manufacturer with a difference.

Our paints are created by an artist for artists. We like to think of ourselves as paint making pioneers. We explore and innovate to create formulas that suit the varying requirements of the artist.

Jim Cobb, paint maker, artist and owner of Chroma, has spent the last 50 years producing not only world class paints, but paints that add something a little extra. A stroke of innovation!

The company Chroma is privately owned and has been making these specialized paints for all sectors of the education and artist paint market. Artists' paints use applied chemistry. They need to keep pace with technical developments, but the industrial technology used has to be adapted to suit the needs of artists. It is attention to the consistency and the manipulation of artists' paint which characterizes everything that Chroma does.