This is a special digital magazine section of the Atelier website, which is primarily directed to viewers in Australia, although the information presented is useful for all artists. Each month in Australian Artist, Jim Cobb, Chroma's Owner and Paint Formulator, will be presenting a product or group of products, and be expanding on that information here on the "digital page." (To access past newsletters, please click here.)
NOTES FROM JIM COBB ON ATELIER A>2
Before we get started I want to ask you to download this PDF file which is the original article that ran in Australian Artist magazine
All About Atelier A>2 Acrylic
This month my subject is Atelier A>2. Atelier A>2 Acrylic is specially designed for the needs of serious art students and hobby painters who wish to avoid the expense of buying top end professional colours while they are learning. It is available in bottles, jars and tubes.
I think we may have outdone ourselves, making Atelier A>2 Acrylic so good that it even compares with our professional quality Atelier Interactive Acrylic colours. All colours are heavy-loaded with brilliant pigment so you quickly get the coverage and results you want.
Please watch the below videos in order, which will serve as a virtual workshop on the features of Atelier 2>2 and how to use this paint with mediums in order to exploit its properties for wet-in-wet blending, overpainting by glazing and its consistency for impasto painting.
Part 1 - Why You Should Choose Atelier A>2
Part 2 - A>2 Paint Demonstration
Part 3 - Atelier A>2 - Step By Step
QUESTION: Can a one price artists' acrylic compare with a professional artists' quality colour?
ANSWER: YES! Our Atelier A>2 Acrylic most certainly can - and here's why.
- All 20 colours can be intermixed with our professional quality colours. Everything is compatible and matched which means you have a real advantage when doing large paintings where lots of colour is needed. Using Atelier A>2 Acrylic for the large acreage saves you heaps.*
- All 20 colours have been specially selected to properly teach you important colour mixing skills.*
- Using cheap junk paint will severely limit your artistic potential. Because Atelier A>2 Acrylic is so heavily pigmented, heavy-bodied and expressive it will lift your work to a whole new level without breaking the bank. If you have an art teacher they will love you for using it.
- Atelier A>2 Acrylic is compatible with our whole range of Painting Mediums, Grounds and Varnishes so you can explore and learn how to get the effects the professional artists use.
All 20 lightfast colours are the same prices so you can buy the quality you need at a student prices.*
All 20 colours in the range have been chosen as the basic needed to be used and understood before exploring more specialised colours.*
Everything you'll learn while using Atelier A>2 Acrylic will not be lost as you gain more skill.
*Australia colours only. Additional colours available in US - please click here to see full colour range.
For technical questions or feedback about Atelier A>2, our videos and this digital newsletter, please contact Jim at email@example.com.
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