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NOTES FROM JIM COBB ON ATELIER JO SONJA
As featured in Australian Artist Magazine - click to download the article
Looking for a Professional Quality Paint Ideal for your Mixed Media?
Since the 1980s Jo Sonja’s has always been known as a paint for serious Folk Art painters who wanted to produce durable work. What they were looking for was a quality professional paint where the pigments are actually specified not like the low quality paints chosen by people who don’t know or don’t care about pigment strength.
Folk Art has dwindled in popularity but artists who do care about their work still want a professional quality paint with real pigments that are actually specified on the tube. In Jo Sonja’s paint they have that but in a MATTE FINISH.
Examples of Traditional and Contemporary Decorative Folk Art
We are changing the design of the Jo Sonja paints packaging. The purpose of the new tube design is to bring Jo Sonja into the Chroma family by using the spade shaped black panel at the top to make artists aware of the diversity of painting styles Jo Sonja is suited to. Above you'll see the old tube and the new tube so you will know what to look for once the old tubes are all sold.
At Chroma Paints we make Atelier Interactive and Atelier A2 which are both Heavy Bodied and dry to a Satin finish. Jo Sonja’s paint is mid-viscosity and our Atelier Free Flow is a more fluid viscosity. These last two dry to a MATTE FINISH and are ideal for professional quality effects whether in fine art, decorative art, folk art or mixed media – wherever a smooth matte finish is appropriate.
HEAVY BODY SATIN FINISH
MID-VISCOSITY MATTE FINISH
FLUID VISCOSITY MATTE FINISH
*Ideal for Mixed Media when used with Holding Medium and Thin Medium
FREE MEDIUMS & PAINTS!
Have you caught up with the promotion for the introduction of our new Mediums yet? Click Here For The OFFER or check with your local participating Atelier retailer in Australia.**
New! Thin Medium
Thin Painting Medium completes the list. Breakdown the Heavy Bodied Paint by adding this Medium for a smooth dilution for air brushing, to create a liquid paint or for fine detail.
Available in 250ml bottles.
New! Holding Medium
When Holding Medium is added to the above paints they body up and are easier to control in a more painterly mode.
Available in 250ml and 500ml bottles.
**Offer expires 31 December 2018. Free Sample Tubes promotion available in Australia and New Zealand only. Introductory promotional prices available in Australia and New Zealand only and may vary from store to store. Promotional products and pricing available while supplies last. Prices in New Zealand dollars are 10% higher because of the exchange rate. Product packaging may vary slightly by location. Not all products available in all locations. Please check with your retailer.